The Start-Up Stage involves a number of key decisions about the structure of the business, writing a business plan, selecting staff and marketing. The goal is to make the new enterprise viable. Viability is the point when the company produces cash flows sufficient to allow the business to survive.
The commercial viability of your idea has now reached a stage where you are investing your time, energy and funds into growing the business.
There is no real agreement on when the Start-Up Stage begins. For this program, we define Start-Up as beginning when a feasibility study and initial financing suggests that the new idea or proposed service needs to move to a more advanced stage of development. Like the Pre Start-Up Stage, a number of challenges and issues must be successfully dealt with for the business to meet all of the financial, legal and competitive requirements that will allow it to be successful.
The key topics that need to be addressed in the Start-Up Stage are: